BachrachBlog

Someone recently told me that they saw a study that said Financial Advisors spend approx. 23 minutes per week in Client Acquisition. Well, in order to achieve your goals so you can enjoy what is truly important to you in life, here is what I suggest you consider. First, don’t be average. Second, spend at least 10-20 hours doing client acquisition activities.

Client Acquisition Time Includes the Following:
• 15-20+ hours / week
• Referral Conversations with Ideal Clients, and everyone else you know
• Prospecting activities
• Follow-up phone calls to prospects
• Initial Interviews

Don’t be a salesperson. Be a Trusted Advisor.

Here we are in the beginning of a new year. Can you believe it? Chances are that you are simultaneously working to have a great first quarter; still contemplating your 2011 planning; and figuring out how to make time for family, friends, and fun as you prepare for a great 2011.

Are you thinking yet about 2011 being your best year ever? If you are, here’s an idea that can help you make it so. Last December I conducted a webinar about how to make the coming year your best ever. Go to http://www.baivbfp.com/video/webinar_bestyear/index.php and watch the webinar replay now: Best Year Ever Webinar.

Now’s the time to create your game plan and set yourself up to make 2011 your best year ever!

For the past 10 years or so a group of top-producers, industry leaders, coaches, and I go on a ski / brainstorming trip.

While sitting in the hot tub after a great day on the slopes, I was getting the update from one of the top advisors on the trip. 2008 was his best year ever, almost $4M of business revenue. He said, “We just decided not to buy into the belief that because the markets are down and the economy is bad that our business has to be down.” He finds it amazing that his company is telling their advisors to expect another difficult year in 2009. It’s as though the company is giving them permission to fail. But he’s not listening. Instead he’s working to make 2009 better than 2008.

What about you? Are you resigned to this being a crappy year or will it be your best year ever? What you think and believe matters.

To get yourself re-focused and inspired to do the work your goals require to achieve them review your Success Road Map. If you don’t have a Success Road Map, click on this link, http://www.baivbfp.com/srvc_corp_srm.php, and schedule an appointment to get one. It could be your springboard to make 2009 your best year ever.

Capitalize on this unprecedented opportunity to add new Ideal Clients.

It’s a great time to be a financial advisor!